More than just a telecommunications company

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CSPs like M1 are leveraging digitalization to put customers in control. To achieve this, they must deliver a consistent customer experience across all digital channels.

M1 uses Salesforce Communications Cloud to enable customers to create their own plans. This is crucial when customers avoid going to stores during the pandemic. It also provides a solid foundation for continued digitalization.

“More and more of our customers are looking for solutions that are available when they need them,” explains Bell. "We want our customers to know we are here to support them when they need it. We can continue to evolve to meet their ongoing needs."


Digitization also provides opportunities for communications service Bank User Number Data providers to embrace broader e-commerce. Some now offer a wider range of merchandise, goods and accessories. These are often bundled into attractive offers and promotions. From gaming chairs to hairdryers and clothing, some CSPs are diversifying their product catalogs and displaying polished digital storefronts.
  


But what do gaming chairs have to do with telecommunications services? Absolutely not! That's the point. Communications service providers are leveraging e-commerce to expand the range of traditional telecommunications products and services. This is part of their journey to become a true digital lifestyle brand.

Solutions like Salesforce Commerce Cloud help CSPs pivot to digital sales. For example, commerce clouds do the heavy lifting for CSPs. It enables companies to deliver pure digital commerce and digital-first mobile experiences.

With Commerce Cloud, CSPs can create personalized shopping experiences across all digital channels. Whether a customer wants to buy the latest smartphone, or a new Xbox game console.

This provides communication service providers with an opportunity to transcend ordinary telecommunications companies. Suddenly, the digital experience is no longer just about checking bills and phone plans. Communications service providers can become true digital-first lifestyle brands.