At this stage you should answer the following questions: what is a macro conversion on your website the action you most want users to take? What elements can influence macro conversions i.e. what are micro conversions? How can you measure individual elements? The answer to these questions will be to configure your goals. Setting up goals in Google Analytics To start we should be in the right place. In your Google Analytics account go to the administration tab. We select the appropriate service and view for which we want to create a goal. In the data view we find Goals.
Cell At this point we can start the actual part. Creating a goal is divided into three subsequent stages: target configuration goal description target details . Step : target setup Target configuration The choices at this stage are to use Hit Post a template or create a custom goal . A custom goal allows us to define the goal type as needed. This opens up many possibilities because we are able to measure everything that is important to our business. However the template proposal is limited and should rather be treated as an example that can be used when creating nonstandard goals that is tailored to my website. Confirm your selection of configuration method by clicking the Next button .
Goal setup next Step : goal description Description of the goal Goal description is the stage at which you need to define what you want to measure and how. Name it should clearly correspond to a specific action on the page so that there is no need to wonder what element on the page is being measured. Additionally it should be understandable to everyone using a given Google Analytics account. Target box ID each target is assigned an ID. We can create a maximum of goals per view. Goals can also be grouped into goal sets if they are related to each other. Therefore it is a good idea to define all goals at the beginning of account setup and appropriately allocate them to larger sets. Type .