Attention can be generated through blog posts

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we usually first grab our smartphone, tablet, laptop or PC and surf the Internet to get a general overview. But we often surf the Internet aimlessly - with only a vague idea, no concrete intention to buy, and even no desire to buy. And so do your consumers, with only a few exceptions. In order to convince users that you are the right contact point for them, the first step is to get into the awareness of your consumers. And this is exactly where your content marketing comes into play! Customer Journey Touch Points Appropriate information at the right time! The figure shows which content types are suitable and when.


Make sure you have the right content ready for your users in every phase of the India Car Owner Phone Number List customer journey. Also be aware that every user is in a different phase and therefore the entry into the customer journey takes place at different stages. Basically, it can be said that the following content is suitable for the individual phases (I am leaving out media such as ads, banners, offline marketing, etc.): company or product news, etc. To increase the consumer's interest, purchasing advice content, landing pages, guides and FAQs about the product can be helpful.




More in-depth or further information beyond the product using white papers or e-books (which are also very suitable for lead generation with appropriate calls-to-action ) can further strengthen the desire or intention to purchase. This also applies to product information, comparisons, tests, etc. based on data sheets, case studies, free trials and much more And last but not least, customer care: Here you can find FAQs on handling for new customers or blog articles that deal with topics related to your product and that encourage your customers to return to your site even after they have purchased the product.