Then you have to define some decisive aspects for

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But you also had to carefully plan your calendar to decide which content to publish on specific occasions.  your daily activity: Tone of voice of captions. Use of hashtags (which ones, to what extent). Presence or absence of graphics, visual quotes. Use of videos and gifs. Colors to highlight, filters to use. Should I upload photos taken with other cameras or not? Should you encourage user-generated content or not? Each point listed can become a reference for defining your own strategy.

You can highlight photos taken by Email Data customers and republish them on your profile, you can generate visual quotes and define a content path that allows those who follow you to find themselves in your vision of the world. In short, you can define your content strategy step by step. But you always have to aim for one goal: personalize. Always create something of your own, a different way of telling the story.



Must read: the best times to post on social media Do you want to create a business Instagram account? You must work in this direction and focus on a business account, capable of showing statistics and establishing advertising strategies. This is to optimize campaigns and obtain results . In other words, to create a business Instagram account it's not enough to post a few photos. It wasn't enough before and it's not enough now that the tools are increasingly refined.