Choose user friendly links

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Incorporate organic search keyword data Each social media platform has its unique style and limitations for messages. For instance, every character counts on short-text platforms. Integrating organic search keyword data into your social media posts (scripts, captions, locations, etc.) can significantly increase your visibility. Monitor the popular search terms related to your brand, industry, or topic, and use them strategically within your posts. In other words, the content should be written naturally and engagingly, as the use of too many keywords can make it sound like it was written by a machine rather than a human. Here are some tools you can use to surface SEO and social media keywords: Google Trends: Reference Google Trends for immediate insights on hot topics across languages and geographies to target engaging conversation topics with content.

Keyword Insights DB to Data Hashtag Tool: Specifically designed for TikTok, these tools identify popular keywords and hashtags within the platform and show how other accounts are using the terms. Such insights typically apply to other platforms. Google Keyword Planner: A powerful tool that provides insights into search volumes and keyword ideas (requires account). For website metadata and content, hashtag trends on platforms can also be useful in informing your keyword strategies and blog or article topics. Master the art of using hashtags and category tags Using relevant tags and hashtags in social media posts can increase discoverability. When users search for a specific tag or hashtag, your posts will appear in the search results, enhancing your visibility. On YouTube, categorial tagging happens behind the scenes, too. Still, some platforms may not have tags at all.



Using popular and relevant hashtags could quickly increase your post’s exposure. However, avoid using too many unrelated hashtags as it can make your post seem cluttered and less engaging. A branded or pro-social hashtag may also make sense to include on your website. If people are “Googling” your hashtag, tastefully place it in site content and metadata on your website.  The right links enhance the user experience by leading to content that aligns with audience interests and needs, boosting engagement. Meanwhile, incorporating relevant links in tagged and hashtagged posts increases their discoverability. Say you want to highlight a product your website offers in an Instagram story post.