For most travelers

Rakhi96

One of the finalists of the qualifying stage was the PR agency Trend Fox . On February , a public defense of the projects shortlisted for the award took place, where PR agency TrendFox presented a case study on the communication strategy for the Element fitness club: “Win ​​from the blow: how to bring people back to the fitness center with the help of a sports star” . The agency had the following tasks: to return online fitness clients to the club during the pandemic.

Prepare the field for entering the regions, and also create certain seo expate bd conditions for the company’s work so that pandemic restrictions could no longer hinder the development of the sports business. In the context of the spread of coronavirus, representatives of the fitness industry faced serious losses: at the end of , about % of sports clubs in Russia were closed. Decline in client traffic of the “ element” club” amounted to %, and the re-introduction of restrictions could lead to its closure.



As Olga Pavlikova, CEO of the TrendFox PR agency, said, when developing a communication strategy for the th Element club, the agency had to take into account the problems of the sports industry in the context of the spread of coronavirus: since the fitness club is located in the Moscow City business district, its target audience - These are employees of local offices. In the spring of , partially remote work became the norm, and many lost the habit of regularly going to fitness centers.