The buyer persona to whom marketing

Juthi88485

The result is a strong dispersion of the budget and a very difficult quantification of the ROI The brand journalist in B2B ( Business to Business ) , unlike B2C ( Business to Consumer) , is a professional who addresses company decision makers . Since, in fact, in the B2B market the commercial exchange takes place between companies and not between company and consumer, the brand journalist or business journalist specialized in B2B moves.

On the same relational axis . Il Sole 24 Ore , among others, has covered the rise of brand journalism tout court , citing some best practices together with the opinion of those in Italy who are studying the phenomenon. Little or Job Function Email List nothing, however, is found regarding B2B brand journalism on which, therefore, it is appropriate to say a few words . Identifying the elements that unite it or differentiate it from journalism in general.



Ad from corporate journalism in particular , can act as a stimulus for those who wish to try their hand at this profession . A profession that, like many, requires technical and transversal skills. Below, here is a list of the most important ones . The 3 hard skills of the B2B brand journalist 1. The first technical-professional competence or hard skill of a B2B brand journalist derives from belonging to the macro category.