A metric that determines the percentage

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It also aligns perfectly with traditional marketing, thereby increasing the effectiveness of the campaigns carried out. Digital marketing has many benefits for companies, such as increasing sales, acquiring new customers, increasing visibility, and building relationships with customers. (Pay-Per-Click) A billing model in which advertisers pay each time a user clicks on an ad. ( ) A settlement model that represents the cost of a user clicking on a promoted advertisement.

A settlement model that indicates to users the cost of performing a specific operation. (Cost per Lead)  of C Level Contact List acquiring a contact (lead) (Cost per Sale) A billing model that relates to the cost of acquiring a purchase in an online store. (Cost per thousand) A billing model that represents the cost of ad views. (Click-through rate) The ratio of clicks to impressions on an ad. (Call to Action) A slogan that encourages users to perform a desired action. return on ad spend. It is the ratio of income derived from activity multiplied by investment.



Keywords When you enter a keyword in a search engine, a given ad will appear. Negative keywords won't be followed by words from a given ad. General Words Short, general keywords that can generate a lot of views. Targeting directs ads to target groups through keywords, language, and location. Positioning is the action taken to achieve the highest position in organic search results for a keyword. login page The page that users will be redirected to after clicking on the ad. (Search Engine Results Page.