Put that information to good

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Regardless of where these readers are at in the buyer's journey, you're showing them the content that's most relevant to where they're at. If your CMS isn't integrated with your CDP or CRM, you'll want to leverage other means of communication to manually cater your content to your viewers' individual needs. For example, if you've been able to identify three distinct variations of one of your personas,  use and create three variations of your next newsletter so that each segment gets the most relevant content. Additionally, you can use this knowledge to create custom audiences for targeted advertising on social media.

As you prepare to implement additional cross-channel marketing campaigns, you'll be able to enrich Phone Number List each step with the data you've already gathered. How Will You Grow with Cross-Channel Marketing? By leveraging cross-channel marketing, not only will your team be able to execute powerful marketing strategies, but by unifying your data within a customer data platform, you'll also have more meaningful insights into your customer's behavior. That knowledge means that you'll have greater opportunities to cater your sales, marketing, and customer service interactions to each and every one of your contacts. When you can access that information, you're on track to delight your customers at every turn.



From there, you can grow wherever you want to. Editor's note: This article was originally published in December and has been updated for comprehensiveness. New call-to-actionCustomer Data Platform vs. Master Data Management — Making the Right Decision for Your Team Sam Lauron Sam Lauron Updated: May , Published: December , In today's digital landscape, data is everywhere. From customer journey information to business-critical data around products, nearly every data point that your business gathers is tracked across multiple channels and touchpoints.