This has all been quite theoretical up to this point

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So, if you are promoting a product that costs , the bonus’s perceived value should be . Let me give you a concrete example of how to create a customer persona and relevant bonuses that fill customer pain points. Longtail Pro Case Study On my site, I have a review for an SEO tool called Longtail Pro. I use an affiliate link. I hypothesized the type of customers that will buy Longtail Pro either run a website, are part of the  or have an agency background.


That’s a very loose customer persona. These people use Longtail Pro for keyword Vietnam Email List research and competitor research with the ultimate goal of trying to get more traffic to a site. Here’s an overview of the bonuses I came up with based around that customer persona and the pain points I felt people might encounter: A training guide for SEO content writers A video guide for coming up with guest post ideas





Email outreach templates for a campaign List of useful free SEO tools You can see how I’m trying to identify and fix the knowledge gaps people might be facing. I then attached a value to each of these bonuses. The training guide for SEO content writers has a hypothetical $ value, for example. How to promote your bonus After choosing your bonus, the last and most important step is to promote it. Effective promotion is essential if you want to increase sales and grow your affiliate income.