Improve content using keywords and SEO tools

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SEO & Analytics: use data to improve the editorial plan Written by Giovanni Favero Share Creating content that works isn't just about writing interesting things well. Meanwhile: interesting for whom? For you or for those who read you? How can you figure out what direction you should take in your publishing plans? For example, you can do this by learning to read analytics data well and to make the best use of SEO tools . We talked about it in a live broadcast on our Facebook page with Elia Zanon and Giovanni Favero , our teachers respectively of "  " and " Improve your editorial plan with Analytics ".

Here are the highlights. Can SEO and Analytics also be useful to the "uninitiated"? SEO and Analytics are very useful tools for people who work on content to work towards achieving the objectives of the activity they have to pro Bosnia and Herzegovina WhatsApp Number mote. With Analytics, first of all, we can control and track the performance of what we published : how it was received, how the people who read it reacted ( did they leave immediately? After how long? To go where? ).

SEO also needs to be tracked and analyzed in order to work to its full potential. But data is also needed before writing . To develop effective content we start from people , let's not forget: they are the real recipients, not Google. We can write content that works thanks to SEO and then we can improve thanks to the collection and analysis of data: in this way we can check what results what we have published achieves (with respect to the objectives we have set ourselves: conversions, attention, etc.