Focuses on impacting customers through multiple

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McKinsey , 2022)Omnichannel customers shop up to 70% more often than their offline-only peers. ( McKinsey , 2021)According to Statista , among global audiences, customers use these top channels to contact companies More than 40% prefer website or mobile app across all age demographics.30% prefer social messaging applications in all age groups up to 55 years old.20% prefer SMS or text messages across all age groups.omnichannel marketing statistics.




Differences between omnichannel and multichannel marketingOmnichannel Chinese Thailand Phone Number List and multichannel marketing are two strategies that seek to reach consumers through multiple channels. However, they have some differencesMain goalOmnichannel – Create a consistent customer experience across all brand touchpoints.Multichannel  channels to increase brand visibility and reach different audience segments.Focus on customer experienceOmnichannel Deliver a unified customer experience across all channels.





Customers can seamlessly switch from one channel to another without losing continuity in their experience.Multichannel  use several channels independently. Each channel can operate separately and are not necessarily integrated.Channel coordinationOmnichannel – Customer information and interactions are shared across channels to deliver a seamless, personalized experience. The channels are always coordinated.Multichannel Channels can operate independently and do not necessarily share real-time information with each other.