And, furthermore, it is closely related to the

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Aspect that is more than positioned in the minds of its consumers. Slogan : "With love always", a phrase that demonstrates warmth and brevity. And, furthermore, it is closely related to the gastronomic culture of countries such as Mexico, Colombia, Venezuela and others. Diversification : to grow, Bimbo decided to offer varied products over time. And since it has added new edibles to meet the needs of its customers. Investment in marketing : in recent times, the "Make a sandwich" campaign has been the image and flag of the brand, with sports figures from each country. Social responsibility: we know that users prefer brands that contribute


to improving the communities in their countries . Therefore, this Group decided to Chinese Australia Phone Number List launch the First Ecological Sales Center to reduce its environmental impact and help mitigate global warming. These brands are a clear example of how marketing manages to position and bring companies to levels of recognition and impact not only within a country, but also outside them. What are the current marketing trends? ADVERTISEMENT Marketing trends, as in almost all areas, are related to technology and sustainability. Here we list them: Consumers: mobile and multi-screen We already knew that technology has invaded our lives, but that





marketing should invade technology to obtain results is still not very clear to some. More and more people have access to a screen, be it television, cell phone, tablet, computer, etc. And not just one at a time, many times while we are looking at one of these devices we also see another constantly. The access to our consumer is there, we just need to use it correctly. This strategy is part of interactive Marketing in general, which allows us to exploit all technological supports. Experience Marketing In a world like the one we live in, w