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New times dictate new rules. It is no secret that already now the business can not count on advertising on Instagram and Google, as they have limited their functions on the territory of Russia. And for some, it was a whole basis for attracting customers.
But you can adjust to a new reality. Let’s say more – you can even save on it. Today we want to tell you about another effective way to attract customers to beauty salons, barbershops, fitness clubs, SPA-salons and everything related to the beauty industry.
Customers = money, so they are always needed
Let’s first remember why all this is. It's simple: new customers = money. Money and the constant flow of customers ensure that your business will thriv at any time. Caring for the client ensures that he will come to you again, advise you to friends, write a review, etc. Study by Harvard Business Review showed that the growth and retention of regular customers by only 5% increases profit by 25-65%.
We know that just a few months ago, many beauty salons set up a target for girls in the city/district, offered them a discount, a free procedure or other “unique offers” and, as a rule, it worked. What about now?
You will be surprised, but a few months ago and now there is a moment that few pay attention to. Your salon is on online maps and many find it in this - edged in search "beauty salon" or "peace", "machy", "epilation", etc.
But! Your salon doesn't alone offer such services. Who will the client choose?
In fact, 77% use online reviews as the first step to finding a good doctor or clinic. 84% of patients use online reviews for evaluation of the master and salon, and 80% trust online reviews Sames, as the recommendations of friends and family.
And that's where we come to the shopify website design truth of our introduction. When searching on the maps, the potential client will choose the salon where there are more reviews, higher rating, more facts about the place and services.
How to work with reviews?
You can hire an individual who regularly monitors the business on all maps and reviews, monitors reviews, answers them and asks the client to leave a review about the service after visiting. These are extra time, money and resources.
And you can automate the whole process with the help of a special service to attract positive reviews to cards - Revvy.
The Revvy service motivizes your customers to leave reviews on online maps (Yandex, Google, 2 GIS, etc.) and on the sites-exaviews (Irecommend, Tripadviser, etc.).
What does that give your business?
Honest positive reviews on the Internet. Good reviews are a high rating. So the top positions in the search among competitors;
Negative reviews do not reach the Internet space. Revvy intercepts them, communicates with a dissatisfied client, solves the problem and maintains the reputation of the business;
You get honest feedback from customers and understand which direction to move.
How does it work?
As a rule, the entire beauty sphere works with special CRM-systems (service where all information about customers is stored and processed). Revvy integrates with any CRM system. After the completed transaction, the database notes that “the service has been provided”.
The customer who was provided with the service, in WhatsApp comes a message with a request to assess the quality of services from 0 to 5.If the client was satisfied and put 5, in response we thank and send him a link to the cards or any feedback with a request to leave a review there.
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發表於 2024-11-9 14:57:08